Microsoft shows banner in Settings app to push users from local accounts to Microsoft Accounts

In this week’s Windows 10 Build 19045.4353 announcement blog post, there was this little gem in the changelog. This update starts the rolls out of account-related notifications for Microsoft accounts in Settings > Home. A Microsoft account connects Windows to your Microsoft apps. The account also backs up all your data and helps you to manage your subscriptions. You can also add extra security steps to keep you from being locked out of your account. ↫ Windows Insider Program Team It’s worded a bit cryptically, but this means there will be banners in the Windows settings application pushing you to switch from using a local account to using an online Microsoft account. The latter aren’t exactly preferred by quite a few people – many of you belong to that group, I would presume – and Microsoft is doing whatever it can to get people to stop using local accounts. Luckily, this banner ad is easily removable – if you close it, it won’t come back, and you can disable it by going to Privacy > General and toggling “Show me suggested content in the Settings app”. For now, of course – knowing how Microsoft is treating Windows users these days, these nag-ups will surely increase in both frequency and persistence as time goes on. You’ve been warned.