‘No way out’: how video games use tricks from gambling to attract big spenders
Perhaps unsurprisingly, the techniques described in Let’s Go Whaling bear comparison to some of those that bookmakers and casinos have long deployed, capitalising on deep understanding of psychology. The big difference, of course, is that the gamer can never win money, only prestige or progress in a virtual game. The very uncomfortable truth for Apple and Google: much – 70-75% – of App Store and Play Store revenue comes from exploitative casino games, mostly expertly designed to target the most vulnerable among us, like gambling addicts, children, people with mental issues like depression, and so on. It’s seedy, disgusting, predatory, and should be deeply, deeply illegal. Left or right, can’t we all agree we should ban these practices?