Burger King Brazil offers a discount proportional to your hangover face this holiday season. The action, created by DM9, uses facial recognition technology to coupon special offers according to each person’s hangover

Thinking about the end of year festivities, Burger King Brasil and the DM9 agency innovated with another campaign: now anyone who wants help to combat their hangover the next day will be able to receive exclusive discounts on famous sandwiches of brand: the Whopper Jr. Double, Whopper and Whopper Double. Through the brand’s app, the consumer will be directed to a website where it will be possible to use facial recognition technology to receive discounts based on their hungover face.

The new Burger King campaign is perfect for those who end up going overboard at the company’s end-of-year get-togethers, birthday parties, weddings or even happy hours. The solution that can help combat a hangover is in the palm of your hand! Just access the BK app and click on the banner available on the home screen, or directly on the website https://hangoverwhopper.com.br. There, just take a selfie and the site will playfully measure your hangover level, from one to three. The higher it is, the greater the recommended combo and the discount offered.

This campaign is about:
Hangover Whopper, Hangover discounts, Burger King Brazil, Facial recognition technology, Holiday season promotions, Whopper Jr. Double, Whopper, Whopper Double, BK app, Post-celebration remedy, DM9 agency, Festive campaigns, Hangover recovery, Personalized discounts, Burger King, Playful hangover solution, End-of-year celebrations, Holiday festivities, Selfie assessment

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Authored by: Nadiia Nykolaichuk and Dave Bezuidenhout.

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