Video by Open Data Science and AI Conference via YouTube
In this episode, Sheamus McGovern sits down with Michael Schrage, Research Fellow at the MIT Sloan School of Management’s Initiative on the Digital Economy, to explore Vibe Analytics—a new approach to using generative AI to uncover insights, challenge assumptions, generate hypotheses, and ask better questions.
The conversation covers promptathons, actionable insights, intelligent KPAIs, and why the future of analytics is less about getting answers and more about improving how we think with AI.
00:00 Why insights matter more than answers
01:05 Introducing Michael Schrage & Vibe Analytics
02:08 AI, human capital, and becoming better thinkers
04:00 From Vibe Coding to Vibe Analytics
07:12 Is Vibe Analytics changing how we reason with data?
10:00 Why answers aren’t enough
12:00 AI, critical thinking, and cognitive offloading
20:20 Insights vs. actionable insights
23:04 What is a Promptathon?
26:10 From dashboards to AI-powered decision making
28:20 How Promptathons work
33:00 Why disagreement with AI creates better insights
36:00 The new skill: asking better questions
37:00 Why philosophy matters in the age of AI
40:15 Making your data "talk back"
43:30 Contradictions, hypotheses, and experimentation
45:20 From KPIs to intelligent KPAIs
47:20 The future role of data analysts
49:00 How to introduce Vibe Analytics in your organization
50:00 Where to learn more & closing remarks
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