How Wayfair Uses GPT-5.5 to Power Catalog Enrichment Across 40M Products

Video by OpenAI via YouTube
How Wayfair Uses GPT-5.5 to Power Catalog Enrichment Across 40M Products

Fiona Tan and her @wayfair team are leveraging GPT-5.5 and our API to power their catalog enrichment program across 40M products — helping improve how product information is organized, differentiated, and understood.

Next up? Pointing Codex at their gnarliest problems.
https://openai.com/index/wayfair/

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