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Drupal’s Webform module is great. It allows users to create forms with all sorts of field types through a UI that’s easy to use. It’s a great friend to marketers. We use it to power our contact form, collect webinar registrations, and as a lead capture for ebooks.
But data trapped in Drupal doesn’t do much good. Data needs to move and flow. It needs to be exported and imported and analyzed and followed up with. It needs to be used.
