Skip to content
Menu
Open World News Open World News
  • Privacy Policy
Open World News Open World News
Specbee: How to Integrate Google Tag Manager with Drupal 9 – An Easy Step-by-Step Tutorial

Specbee: How to Integrate Google Tag Manager with Drupal 9 – An Easy Step-by-Step Tutorial

Posted on February 14, 2023 by Michael G

Author:
Source

How to Integrate Google Tag Manager with Drupal 9 – An Easy Step-by-Step Tutorial
Shefali and Shruthi
14 Feb, 2023





Marketers are always seeking new ways to elevate website engagement and maximize interactivity. Yet, managing the countless third-party integrations and tracking tools implemented to enhance their business can quickly become overwhelming and chaotic. That’s when Google Tag Manager comes to the rescue. With its intuitive and user-friendly platform, managing, updating, and tracking the snippets, tags, and integrations on your website has never been easier. From improving website performance to boosting conversion rates, Google Tag Manager offers the solution to streamline your digital marketing efforts and revolutionize your online presence.

Drupal 9 makes integrating with Google Tag Manager easy and effortless. The Google tag manager module in Drupal lets you quickly add, modify and remove tags on your website without touching any code! Read this easy step-by-step guide to learn how to integrate your Drupal 9 site with your Google tag manager.

Specbee: How to Integrate Google Tag Manager with Drupal 9 – An Easy Step-by-Step Tutorial

What is Google Tag Manager and how can it help?

Google Tag Manager is like a toolkit. It has all the tools you need meticulously organized in one place. Tools like Google Analytics, Adwords, personalization tools, A/B testing tools, Remarketing, Native advertising pixels, and much more. All the integration tags can be stored in Google Tag Manager for better access and management. How can it help, you ask?

  • Marketers find it greatly beneficial as they don’t have to depend on developers to add and modify integration tags on the website. They can easily do it themselves.
  • Better organization of tags can help marketers’ access and manage their integrations easily.
  • Updating tags don’t require you to change them on multiple web-pages. 
  • Test if your tags get triggered on any event/action in the preview mode.
  • You can even check for formatting or security issues before deploying it to live.
  • Provides an extra layer of data security.

Integrating Google Tag Manager in Drupal 9

Drupal 9 integrates seamlessly with Google Tag Manager and installing it is also a breeze. Now that we know how useful Google Tag Manager is, let’s move on to integrating it with your Drupal 9 website.

Step 1 – Install the module

You can download the Google tag Manager module here.

Or run this command through composer with this command :

       
composer require 'drupal/google_tag:^1.4'

Install the GTM module

Step 2 – Configure the Module

In the admin toolbar, go to Configuration-> System -> Google Tag Manager

Configure the GTM module

Step 3 – Open Container Page

Once you click on Google Tag Manager, you will see a container page like this –

Open container page

Step 4 – Add a Container

Click on the Add container button. This is where you will add the Container ID that you had created previously when you signed up with GTM. If not done already, go here to signup and create a container ID for yourself (shown in the below steps).

Add a container

Step 5 – Create a Container

Under Account setup, give the Account name and your Country name.

Under Container setup, give the Container name and select the target platform as per your requirements.

Click on the Create button.

Google Tag Manager-Create n account

Step 6 – Get the Container ID

Once done, you will be able to see a popup screen that will display the code snippet that needs to be pasted in the head section. Look out for the Container Id which will look like an alphanumeric word and begins with “GTM”. Here it is “GTM-MXQN9XL”. Copy this code to your clipboard.

Tag Manager Code - get the container ID

Step 7 – Insert the Container ID

Head back to your Drupal setup where you had to add the container ID. Give a name for your container in the Label field and paste the previously copied container ID in the Container ID field. Save the configuration.

Insert container ID

Step 8 – And we’re all set!

To verify if the installation of Google tag manager has been successful in your Drupal site, go to the home page of your website and do an “Inspect Element”. If it has been installed properly, you should be able to see it within the

tag.
Check if GTM module is properly installed

Google Tag Manager is an extremely useful tool for site owners and marketers. Different third-party integrations can be maintained, added and modified easily. This greatly helps marketers in speeding up the process of experimenting and testing out various useful integrations that can lead to better user engagement. Drupal 9 comes loaded with plenty of powerful features and functionalities and tons of handy contributed modules that you can easily install and connect to. As a leading Drupal development company, we can help you build seamless digital experiences with Drupal. We’d love to talk to you!





Drupal Planet
Drupal 9
Drupal 9 Module
Drupal Development
Drupal Module

 

Recent Blogs

Image

How to Integrate Google Tag Manager with Drupal 9 – An Easy Step-by-Step Tutorial

Image
Shashwat

From Code to Community: Shashwat Tiwari’s Dual Pursuits

Image
JavaScript in Drupal teaser

Taming JavaScript in Drupal (Includes FAQs)

Want to extract the maximum out of Drupal?
TALK TO US

Featured Case Studies

gsh logo

Great Southern Homes

Great Southern Homes, one of the fastest growing home builders in the US, sees greater results with Drupal

Explore

Abaco

Abaco

A reimagined digital solution for Abaco, a global leader in embedded computing systems for the defense industry

Explore

Itsoc logo

IEEE Itsoc

Upgrading the web presence of IEEE Information Theory Society, the most trusted voice for advanced technology

Explore

View all Case Studies

Read more

Related Posts:

  • Specbee: Migrate to Drupal 9 (or 10) Without Losing Your Hard-Earned SEO Ranking
    Specbee: Migrate to Drupal 9 (or 10) Without Losing…
  • Specbee: Mastering Drupal 9 Layout Builder: A Comprehensive Guide to Effortlessly Customize Your Website's Design
    Specbee: Mastering Drupal 9 Layout Builder: A…
  • Specbee: Understanding Update and Post Update Hooks for Successful Site Updates
    Specbee: Understanding Update and Post Update Hooks…
  • Specbee: What You Need To Know About Continuous Integration and Testing in Drupal
    Specbee: What You Need To Know About Continuous…
  • Specbee: Marketo Webhook Integration with Drupal: Sync Lead Data from Marketo to Drupal in Real-Time
    Specbee: Marketo Webhook Integration with Drupal:…
  • Specbee: Getting Started with Layout Builder in Drupal 9 - A Complete Guide
    Specbee: Getting Started with Layout Builder in…

Recent Posts

  • [TUT] LoRa & LoRaWAN – MikroTik wAP LR8 kit mit The Things Network verbinden [4K | DE]
  • Mercado aguarda Powell e olha Trump, dados e Haddad | MINUTO TOURO DE OURO – 11/02/25
  • Dan Levy Gets Candid About Learning How To Act Differently After Schitt’s Creek: ‘It’s Physically…
  • Building a Rock Shelter & Overnight Stay in Heavy Snow 🏕️⛰️
  • Les milliardaires Elon Musk et Xavier Niel s’insultent copieusement

Categories

  • Android
  • Linux
  • News
  • Open Source
©2025 Open World News | Powered by Superb Themes
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT